Scheduled Facebook Posts

Okay, I scheduled a few posts for this coming week and want to analyze what will increase the reach and engagement on my business page.  

Last week I posted a photo of unusual architectural design for a condominium complex and received 65 views and 3 engagement.  Time to continue the experiment.

Selling Properties-Dee Marie Fisher | Liked Business Pages

For my business page, Selling Properties - Dee Marie Fisher, I choose to like other business pages that relate to my real estate business.  I think viewing the news feed from these businesses or governmental agencies will give me up-to-date knowledge  which, in turn, assists my home buyers and sellers to make informed decisions.

So far, the business pages that I liked are as follows:

• The FINE Magazine
• The Daily Transcript
• Rancho Santa Fe Review
• Del Mar Times
• Coast News Group
• Windermere Homes & Estates
• Cardiff by the Sea
• City of Encinitas
• Encinitas Activities & Events
• Downtown Encinitas MainStreet Association
• City of Solana Beach 
• City of Del Mar
• San Diego Association of Realtors
• The KCM Crew
• Sherlock Heating & Air
• Pier One Imports

As I worked with using my business page, I will add more businesses to my like pages; however, I want to be judicious in those I like.

Facebook Reach and Engagement

I have had my Facebook business page for several years without doing much with it.  Delving into the homework is helping me learn the benefits of utilizing Facebook.

First for the Facebook definitions that I found online:

Post Reach  is the number of people who have seen your Facebook post. Figures are for the first 28 days after a post's publication and include people viewing your post on both desktop and mobile. Your post counts as having reached someone when it is loaded and shown in News Feed.

Post Engagement  is a rate that measures how well your Fans interact with your content. The Facebook Post ER formula takes into account Likes, Comments and Shares of the post to the total number of fans at the time it has been posted. Then it gets multiplied by 100 to get the final percentage that expresses how well your brand is doing in engaging your Fans!

Second, I checked my Insights, after going through a tutorial, and realized again that I am not in the social media game right now with my business.  

It's great to see what needs to be done to increase the reach and engagement of my business page.  Therefore, I will need to do the following to better service my clients and their friends:

• Increase the number of Likes (fans)
• Increase the frequency of posts with relevant content
• Have posts that will engage through likes, shares and comments.
• Reply to comments in a timely manner
• Promote posts when appropriate

So, time to post something on my page!

Target Marketing for Selling Properties Inc.

I have always had a hard time narrowing my target audience in my real estate business.... I'm looking for buyers and sellers of homes or 2-4 investment properties.  However, I do know that those who succeed in this business have a target marketing plan.  Therefore it's time to have a plan in place:

1.  Identify my target market:

• Past clients
• Coastal area from Del Mar to Encinitas
• Green-EcoBroker for "green" properties
• Focus on Listings in smaller geographic area- Encinitas Highlands
• Focus on 2-4 unit investment properties in Encinitas

2.  Demographics

• Has income to own or purchase a home.
• Age normally 30's to 70's

3.  Psychographics:

• Values and beliefs in home ownership
• Belief that Realtors are needed to sell or find home
• Lifestyle would be desire to be in coastal area in San Diego 

It appears that I will need to tailor my marketing to 3 different audiences to follow my plan above.  To my past clients located throughout San Diego, to the owners/buyers of "green" properties, and to the owners/sellers of the geographic area Encinitas Highlands.


My Past Target Marketing:

For my past clients, I have been  mailing my newsletter and postcards along with my e-Newsletter each month. Post on Facebook once in a while

For the "green" real estate niche, I have been writing articles on my blog and promoting through a networking group.

For the smaller geographical area and the 2-4 unit properties, I have not started to market/solicit for listings.