Target Marketing for Selling Properties Inc.

I have always had a hard time narrowing my target audience in my real estate business.... I'm looking for buyers and sellers of homes or 2-4 investment properties.  However, I do know that those who succeed in this business have a target marketing plan.  Therefore it's time to have a plan in place:

1.  Identify my target market:

• Past clients
• Coastal area from Del Mar to Encinitas
• Green-EcoBroker for "green" properties
• Focus on Listings in smaller geographic area- Encinitas Highlands
• Focus on 2-4 unit investment properties in Encinitas

2.  Demographics

• Has income to own or purchase a home.
• Age normally 30's to 70's

3.  Psychographics:

• Values and beliefs in home ownership
• Belief that Realtors are needed to sell or find home
• Lifestyle would be desire to be in coastal area in San Diego 

It appears that I will need to tailor my marketing to 3 different audiences to follow my plan above.  To my past clients located throughout San Diego, to the owners/buyers of "green" properties, and to the owners/sellers of the geographic area Encinitas Highlands.


My Past Target Marketing:

For my past clients, I have been  mailing my newsletter and postcards along with my e-Newsletter each month. Post on Facebook once in a while

For the "green" real estate niche, I have been writing articles on my blog and promoting through a networking group.

For the smaller geographical area and the 2-4 unit properties, I have not started to market/solicit for listings.