Developing a coupon deal for my business is an interesting idea....
I guess I could say "buy two houses from me and I'll give you a free house cleaning on your third home"!
Okay, I'm being facetious... I do remember that some agents many years ago would have coupons that said "buy a home from me and I'll pay for your home inspection or appraisal".
Groupon and livingsocial do not appear to be appropriate venue for a real estate business.
Sunday, November 24, 2013
Additional Online Marketing Tools
The assignment this week is to answer the questions - What four additional online marketing tools do you believe could be important to the growth of your business? How could you integrate them into your current strategy?
In my blog "Is it Personal or Business?", I listed my top 10 social media sites I would use for my real estate business plus some that I would explore in the future. There were 3 marketing sites in this week's lecture that I hadn't considered... Groupon, livingsocial, and Google Maps.... and have decided that they would not be beneficial for my business.
In a Forbes article "The Top 7 Social Media Marketing Trends That Will Dominate 2014" indicates that Google+ will gain on Facebook and may be a marketing tool I need to explore sooner than I had planned or even want to do.
As to how I could integrate Google+ into my marketing strategy, I'm not sure. I feel overwhelmed in learning the social media sites I have selected to concentrate on.... my blog at SellingProperties.com, Facebook, Zillow, Trulia, LinkedIn and Pinterest and possibly Twitter.
In my blog "Is it Personal or Business?", I listed my top 10 social media sites I would use for my real estate business plus some that I would explore in the future. There were 3 marketing sites in this week's lecture that I hadn't considered... Groupon, livingsocial, and Google Maps.... and have decided that they would not be beneficial for my business.
In a Forbes article "The Top 7 Social Media Marketing Trends That Will Dominate 2014" indicates that Google+ will gain on Facebook and may be a marketing tool I need to explore sooner than I had planned or even want to do.
As to how I could integrate Google+ into my marketing strategy, I'm not sure. I feel overwhelmed in learning the social media sites I have selected to concentrate on.... my blog at SellingProperties.com, Facebook, Zillow, Trulia, LinkedIn and Pinterest and possibly Twitter.
Sunday, November 17, 2013
No Money Social Media Advertising
Free marketing/promoting my business through social media makes sense to me.... just tweet, post and share through the various social media sites with a call to action. Then hope someone takes action.
All of this type of marketing/promoting/advertising is basically passive - waiting for someone to come to you. It is much easier than getting out there face-to-face and asking for business.
Facebook posts on my business page that include a call to action to encourages people to visit my website would be a brief summary of one of the blogs I wrote and have them click through if interested.
I would use my personal page every 3-4 months to ask people to Like my business page and could offer a free market analysis of their home value or by using what Lenah Parente had mentioned on her blog - "Have a real estate question... let me find that answer for you!" or Becky's question: "Need Info on real estate?"
All of this type of marketing/promoting/advertising is basically passive - waiting for someone to come to you. It is much easier than getting out there face-to-face and asking for business.
Facebook posts on my business page that include a call to action to encourages people to visit my website would be a brief summary of one of the blogs I wrote and have them click through if interested.
I would use my personal page every 3-4 months to ask people to Like my business page and could offer a free market analysis of their home value or by using what Lenah Parente had mentioned on her blog - "Have a real estate question... let me find that answer for you!" or Becky's question: "Need Info on real estate?"
Blogs Viewed Online Advertising
http://cameronsufficool.blogspot.com/
http://look-whos-sharing.blogspot.com/
http://mindblogglingblog.blogspot.com/
http://look-whos-sharing.blogspot.com/
http://mindblogglingblog.blogspot.com/
Advertising on Social Media Sites
Facebook advertising just got my money twice... without me knowing how. I've come to the conclusion that online courses are not for me. I've learned a lot since I've been required to take time to read and do my homework in this class.... however, hands-on lab time would be more beneficial for me.
I've put off doing this week's homework because it is very confusing for me. Obviously, if I want to do any advertising in the future, I need to do lots of research or find someone to walk me through the steps.
Facebook ads allow for page promotion, post promotion and I think you can design an ad, but wasn't able to find where to do it.
As for Twitter, I have no interest in using it or advertising on it.
I've put off doing this week's homework because it is very confusing for me. Obviously, if I want to do any advertising in the future, I need to do lots of research or find someone to walk me through the steps.
Facebook ads allow for page promotion, post promotion and I think you can design an ad, but wasn't able to find where to do it.
As for Twitter, I have no interest in using it or advertising on it.
Sunday, November 10, 2013
Fellow Students' eMarketing Ideas
I found it very interesting and educational to learn what ideas my fellow students have regarding eMarketing. I looked at many of the blogs and commented on the following blogs:
1. Jessica Ipina blog "Ideas for Our Newsletter"
2. Paul King blog "Functionality of Newsletters"
3. Kyle Donnelly blog "Newsletter"
4. Cameron Sufficool blog "EMarketing"
5. Steve Dominguez blog "Newsletter"
Thanks to all who commented on my blog post "EMarketing" and the great ideas that I plan to implement in new sections in my eNewsletter....
1. Statistics of an target area for that month
2. Special listing for that target area
3. Highlight a business, store, restaurant for that target area
4. School Information
1. Jessica Ipina blog "Ideas for Our Newsletter"
2. Paul King blog "Functionality of Newsletters"
3. Kyle Donnelly blog "Newsletter"
4. Cameron Sufficool blog "EMarketing"
5. Steve Dominguez blog "Newsletter"
Thanks to all who commented on my blog post "EMarketing" and the great ideas that I plan to implement in new sections in my eNewsletter....
1. Statistics of an target area for that month
2. Special listing for that target area
3. Highlight a business, store, restaurant for that target area
4. School Information
Sunday, November 3, 2013
Email Marketing
Email Marketing has been a part of my business plan for years. I use Constant Contact to send the eNewsletter that has articles from my real estate blog at www.SellingProperties.com
I send my eNewsletter once a month with articles regarding the various aspects of real estate: financing, green real estate, inventory issues, sales statistics of various areas, special properties on the market and current market information.... and normally have some community event listed.
I send my eNewsletter once a month with articles regarding the various aspects of real estate: financing, green real estate, inventory issues, sales statistics of various areas, special properties on the market and current market information.... and normally have some community event listed.
Categories on my Blog
Categories on my blog at www.SellingProperties.com are as follows:
I set these categories up when I first started my blog in 2007.... and have never thought of them again until now. I believe I need to re-address how I'm organizing my blog categories and have keywords in the category title.
Maybe that is the answer to the question - How do these categories help my business grow?
The fellow student blogs I looked at were:
1. Robert Smith's - I had no idea of where to go on his site and what to comment on.... very confusing.
2. John Sjursen
3. Lenah Parente
4. Ashley Olsson
5. Sharin Kinsey
- Community Information
- Cardiff by the Sea
- Del Mar
- Encinitas
- La Costa
- Solana Beach
- Financing
- General
- Green Real Estate Information
- Home Buying Tips
- Home Selling Tips
- Leisure Activities
- Real Estate Information
- Real Estate Pricing Tips
I set these categories up when I first started my blog in 2007.... and have never thought of them again until now. I believe I need to re-address how I'm organizing my blog categories and have keywords in the category title.
Maybe that is the answer to the question - How do these categories help my business grow?
The fellow student blogs I looked at were:
1. Robert Smith's - I had no idea of where to go on his site and what to comment on.... very confusing.
2. John Sjursen
3. Lenah Parente
4. Ashley Olsson
5. Sharin Kinsey
Being personal on my blog
I have had a real estate blog since December 2007 at www.SellingProperties.com and have stated my opinion on occasion. However, I do not share personal information on my blog. I believe Facebook and Pinterest are more appropriate for personal informationn.
In this class I'm revising my social media/marketing business plan and plan to write my blog with more of my opinions/thoughts on real estate and be more personal about the amenities, events, business people, etc. in my marketing areas along the coast.
In this class I'm revising my social media/marketing business plan and plan to write my blog with more of my opinions/thoughts on real estate and be more personal about the amenities, events, business people, etc. in my marketing areas along the coast.
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